Sunday, December 8, 2019

The Taste of Freedom

Choco Pies are ubiquitous Korean confections, consisting of a marshmallow core surrounded by cookie and chocolate.  I've always found them a bit stale-tasting, but not too bad if you dip them into hot coffee or tea.

Anyhow, they also helped win the Cold War (slight hyperbole):
"Choco Pies have been manufactured in Tver, which is north of Moscow, since 2006. Orion later opened a second factory in the country in Novosibirsk, Siberia. Both make pies, biscuits and chocolates, and Orion is expanding the Tver plant for the European market.
The company sold 700 million Choco Pies in Russia in 2017, and its sales there were 60.6 billion won ($54 million) in 2019 through October.
The arrival of Choco Pies coincided with the collapse of the Soviet Union in 1991. The country lacked a developed food sector, and the snack was one of the foreign products that met the pent-up demand following 70 years of communism.
Localized marketing is seen as a major contributor to the lasting popularity of Choco Pies in Russia."
Of course, Choco Pies got nothing on the story of Gorbachev and Pizza Hut.  And nice to think of them as "Korean Burgers," as Russians apparently do.

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