"Cha is part of a growing movement in South Korea fighting against unrealistic beauty standards that call for women to spend hours applying makeup and perform skincare regimes that involve 10 steps or more at each end of the day. Among their complaints is that women must wake up two hours before work to ensure perfect makeup, meticulously removing dead skin with peeling gel and steam towels before beginning their regimen.
Women sick of the laborious routine have started to post videos on social media of destroyed piles of cosmetics with the catch-cry 'escape the corset', likening makeup to the garments that were part of daily women’s garments for years and worked to constrain bodies into a uniform shape.
The trend is part of a larger push against the country’s patriarchal society that has seen record numbers of women take to the streets to demand greater equality and fight against issues such as illegal filming and sexual assault."The illegal filming of women in bathrooms is definitely a disturbing trend here.
In much less serious news, in a country where people wears masks when they have a cold, I've had a number of female college students admit that they'll also wear one when they don't feel like putting on makeup.
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