"Where Marvel somehow turns the need to remind us its properties are always part of a bigger picture into a story-cultivating element – the presence of Robert Downey Jr’s Iron Man in Spider-Man: Homecoming always felt like an essential part of that movie’s coming-of-age theme, rather than an excuse to shoe-horn in the MCU’s biggest hitter – Warner struggles to achieve similar levels of synergy. It’s not the only rival studio with this problem. Fox’s little corner of the Marvel universe, containing the X-Men films, Deadpool and the Fantastic Four, has never been linked to the MCU. But the studio has also been strangely wary of building bridges between the properties it does own exclusive rights to: hence, we saw Professor X’s mansion in Deadpool, but there was no sign of the bald psychic himself in either his James McAvoy or Patrick Stewart mode. Moreover, those X-Men who did appear, Deadpool and Colossus, manifested in very different forms to those seen in the main saga."I think Marvel pulled off something amazing by making so many linked films of generally above-average quality. But I also think they're basically pushing their luck towards a catastrophic flop with each iteration of the MEU. (Although Guardians of the Galaxy 2 was pleasantly enjoyable enough for me.) And Logan was fantastic as genre films go, and would only have been ruined if a spandex-clad Cyclops of Jean Gray had shown up out of nowhere so by all means, move away from the EU stuff.
And sure DC, try and keep your groove going with the one-off-ish success of Wonder Woman. But here's some free advice -- your main problem isn't your EU, but Zack Snyder who's trying to hammer square pegs into round holes with various character background stories. (Superman as brooding, nihilistic Space Dictator is not a good look or feel based on the source material.)
That, and the fact that he hasn't made a good film since Watchmen (2009) and Dawn of the Dead remake (2004) before that.
(Yes, I thought those were both very good films, even Watchmen with some flaws, and he's been un-watchable ever since.)
Also, Tony Stark and Steve Rogers will die in the next Avengers flick. How's that for bold predictions?